CasperGriswoldBacon wrote:...I've been watching a few youtube videos of people buying tat from the likes of Wish.com and Ali-express and Hornby have no presence there. Maybe they think it's below them, but when you get companies selling complete junk kids train sets that are more expensive than a Hornby starter set you have to wonder if they're missing a trick ...
They are missing a trick, but in my opinion it's due to inability to supply such vendors. Such operations will contract for 'a quantity' - think in units like 10,000 - delivered on some precise date immediately before the demand starts its seasonal upswing, and at a razor sharp price. Hornby simply don't have a manufacturing supply chain that can do that.