Hornby flogging another dead horse

Discuss Hornby Model Railway products and related topics here. This includes (Lima, Rivarossi, Jouef, Electrotren).
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End2end
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Hornby flogging another dead horse

Postby End2end » Fri Feb 07, 2020 12:57 pm

I received an email today from Hornby and thier new Harry Potter items.
After a quick check I found that the final Harry Potter film was released 11 (YES ELEVEN) years ago.
Why are Hornby flogging another dead horse? This smells like the Olympics set released ages after the event which (if I understand correctly) was a complete flop.

I just don't get it, I really don't.
Life just gets weirder and weirder in Hornbyland. :lol:


I will point out that there is a newer 2017 Murder on the Orient Express film. A film about a train murder...with a train in THE WHOLE FILM.
Where's the set for that?
Hmm... Hercule Poirot in 2 / 4mm anyone? :lol:
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Re: Hornby flogging another dead horse

Postby luckymucklebackit » Fri Feb 07, 2020 2:21 pm

Considering there is a chain of "Harry Potter" style stores sprining up across Scotland, including one in the departure lounge of Edinburgh Airport (mega high rent), I think that the franchise is anything but dormant, the horse is well and thriving!

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Re: Hornby flogging another dead horse

Postby stuartp » Fri Feb 07, 2020 2:55 pm

It might have been 11 years ago but it still sells. Come to York and see how many shops in the Shambles are catering for the HP tourist trade without actually being allowed to mention him by name - The Boy Wizard, Wizarding World, The Shop That Must Not Be Named etc. They're paying city centre rents in the most iconic street in York so they must be making a few bob.
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Re: Hornby flogging another dead horse

Postby Bigmet » Fri Feb 07, 2020 5:05 pm

And you cannot move around the KX shop and the nearby 'barrow going into the wall' ; for kids, mainly those of foreign tourists, and I bet Hornby get some of their holiday spending money. A couple of hard up acting students of my acquaintance last summer dressed up in theatrical wizard costumes and raked in a couple of hundred quid in ten minutes by offering 'photo opportunities', before security ushered them off the concourse...

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Re: Hornby flogging another dead horse

Postby End2end » Fri Feb 07, 2020 5:15 pm

Thanks for enlightening me members. :wink:

To be honest, working in the film industry, this franchise is well and truly dead apart from the semi-permanent building used for the spin off film. Although that is due to be demolished soon too. It's at Longcross Studios. You can see it (for the time being) on google earth.

I'd still like a 4mm Poirot though. :D
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Re: Hornby flogging another dead horse

Postby flying scotsman123 » Fri Feb 07, 2020 5:44 pm

End2end wrote:To be honest, working in the film industry, this franchise is well and truly dead


From a making new films perspective, maybe, but the brand itself clearly isn't.
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Re: Hornby flogging another dead horse

Postby mjb1961 » Fri Feb 07, 2020 8:55 pm

I went to Harry Potter world about two years ago ,,£5 for a mug of butter beer or an ice cream,anything tv themed I suppose will always attract visitors or buyers.

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Re: Hornby flogging another dead horse

Postby Bigmet » Fri Feb 07, 2020 9:03 pm

End2end wrote:... working in the film industry, this franchise is well and truly dead ...

That's as maybe, but don't forget the books. The kids brought up on HP will be introducing them to their children now...

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Re: Hornby flogging another dead horse

Postby End2end » Fri Feb 07, 2020 9:24 pm

Oh yes I see now.
Looking at it as a brand rather than a passed fad (HP not Hornby) definatly puts a different light on it.
And in that vein, Bachmann must be rubbing thier hands together with the Thomas franchise. :lol:
Thanks again for the comments.
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Re: Hornby flogging another dead horse

Postby BrightonMan » Sun Feb 09, 2020 11:25 am

I was at Gatwick airport last week and there's a Harry Potter shop there, busy to.

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Re: Hornby flogging another dead horse

Postby Bigmet » Mon Nov 16, 2020 10:57 am

All the above pre-Covid of course. But between the lockdowns, school closures and restrictions on travel among much else, I gather that this kind of product has gone a bomb with parents desperately trying to keep their children amused,

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Re: Hornby flogging another dead horse

Postby Paul-H » Mon Nov 16, 2020 12:02 pm

As the old saying sort of goes, "If a Cow is worth milking well milked it will be" or they just found loads of unsold stock and are trying to push them again now that online buying has given them a boost financially, after all these are all paid for so selling them is all profit now 8)
Last edited by Paul-H on Wed Nov 18, 2020 9:44 pm, edited 1 time in total.

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Re: Hornby flogging another dead horse

Postby Alexander Court » Mon Nov 16, 2020 3:58 pm

Paul-H wrote:As the old saying sort of goes, "If a Cow is worth milking well miked it will be" or they just found loads of unsold stock and are trying to push them again now that online buying has given them a boost financially, after all these are all paid for so selling them is all profit now 8)


They got the licensing back, did new packaging, new railroad hall as hogwarts express loco and a large plastic set in a joint thing with lionel trains. Oh and rebranded some of their nymr buildings too due to their use in the films.

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Re: Hornby flogging another dead horse

Postby Chops » Tue Nov 17, 2020 5:40 am

I wish they'd flog another dead horse, that being early British steam, such as the Planet. The Rocket runs like a charm, I'd be first in line if
they flogged that horse.
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Re: Hornby flogging another dead horse

Postby CasperGriswoldBacon » Tue Dec 01, 2020 10:17 am

I've never really understood their marketing decisions outside the core enthusiast market. Harry Potter was a big money maker for them so you can at least understand their reluctance to let go. I mean the Steampunk stuff is interesting I guess, but is there that many Steampunk fans around? And if there are, do they all like trains or want a trainset? Seems a bit willfully niche to me and not really well thought out. On a related note, I've been watching a few youtube videos of people buying tat from the likes of Wish.com and Ali-express and Hornby have no presence there. Maybe they think it's below them, but when you get companies selling complete junk kids train sets that are more expensive that a Hornby starter set you have to wonder if they're missing a trick considering the amount of people who use these sites at this time of year.


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